Over at Teekay’s

…according to Mark Porter, creative editor of the newly-redesigned London Guardian. Read the blog by the Guardian’s editors for some interesting impression of what such a major relaunch means for the way a paper is put together every day.

But do tell, who writes the simultaneously breathless and anodyne prose on the Guardian’s blog? Here’s an example:

The new family section, which will be jointly edited by Becky Gardiner and Sally Weale in a job share, looks “gorgeous”, they think. The section will be about more than parenting, moving into the wider family relationship and looking at the involvement of all members of the family. The section will also be interactive, with the editors hoping for lots of imput from readers.

“Moving into the wider family relationship?” I mean, really. But some of the readers’ comments are worth checking out. And then there are (unwittingly) amusing quotes like this one from G2 editor Ian Katz, explaining why a design decision meant he had to drop Doonesbury (this was promptly reversed after many reader complaints):

I’ve never been a regular follower of the strip - though I’ve always appreciated it’s acuteness - and it often seemed to me to be symptomatic of an obsession with all things American in the UK media that sometimes seems to skew our coverage away from the rest of the world.

Whacking Doonesbury because of your new layout sounds pretty dumb to me, and being an editor and not knowing the difference between “it’s” and “its” is lame too. But what tops it all is the idea that an “obsession with all things American” is somehow skewing coverage — this coming from an editor at a newspaper that would blame it on George W if England had lost the Ashes (which it didn’t).