David Lazarus explains in a piece for the San Francisco Chronicle that it really doesn’t matter, or not to any normal people anyway, what chip a computer runs on — even if the little box in question is a Mac.
I agree in general and disagree in this specific case. The move to Intel — and so much has been written about it that I didn’t feel the need to comment until now — opens up a whole new world for Apple and secures the viability of its most basic component for many years to come, in a way that the traditional chipset just couldn’t. It will give consumers more choice and allow for faster, less power-hungry laptops. It does mattter.
But Lazarus’ point is slightly different. His piece exposes the ridiculous hype with which something as boring and basic as a new chip is greeted by talking to a bunch of people about the technology they’re using: a cop’s radio, a concierge’s phone, CDs, DVDs. And they’re all saying the same: they have no clue how it works and don’t care as long as it does. And the same applies to the Mac.
On my way out of the conference hall, I met 10-year-old Cambria Loose, who was exploring Macworld Expo with her mom because she’s got a new iPod and it’s totally cool.
I asked if she knew how her iPod works.
“It’s got all the little chips in it,” Loose said.
Right. But how does it work?
“I don’t know,” Loose said.
Then her face brightened. “It doesn’t matter,” she said. “If it works, it’s fine.”